About Prouds


A pioneer in duty-free, luxury travel retail and fine-store shopping, Motibhai Group / Prouds has been at the forefront of world-class shopping in Fiji for the past 48-years. Associated with numerous world-renowned and local brands, Prouds via its expansion plans has now extended its retail footprint beyond Fiji following the opening of two duty-free stores at Jackson’s International Airport and two domestic stores at Waigani Central & Vision City in Port Moresby, Papua New Guinea. Currently Prouds has a total of 17 stores (including towns and cities, resorts and Nadi International Airport) in Fiji and 4 stores in Papua New Guinea with plans for future expansion both in Fiji and regionally.



Welcome to the official site of Prouds.

Prouds, Fiji represents a beacon of premier retail stores at Nadi International Airport and also in major towns, hotels and resorts across Fiji. Prouds stores offer the ultimate in retail products in all major categories such as: fragrances and cosmetics, watches and time pieces, jewellery as fashion items and in the authentic gemstones, life style fragrances, electronic goods, wines and spirits, travel goods and many more.

In all parts of our business we are dedicated to delighting our stakeholders and “creating memorable moments” for our customers.

As an organization, we believe in offering innovative and professional services to all our customers, stakeholders and the society in which we operate. We as a company believe in innovation and improving productivity continuously.

At Prouds, we strive for excellence driven by ethics, and pride ourselves on building strong relationships with our customers and business partners.

Prouds has a culture of continuous improvement and our values and belief systems instill in our people the drive and passion to go the extra mile by offering high quality products at competitive prices. We strive to demand excellence in every aspect of our business.

Since the early days in 1985, we have stayed true to our mission of retailing quality products at competitive prices to our valued customers. We believe the success and growth of our business is attributed to consistency in standards and quality that we maintain with the support of local and international partners.

Over the years, our professional belief in ethics and quality has evolved into a set of corporate standards and practices which we use as our benchmark for excellence.

This attitude of providing the highest level of quality in all of our endeavours has paid-off at every step of the way. Today, we pride ourselves to be entrusted with numerous prominent companies and brands which are renowned worldwide.

We thank you for viewing our website, and request that you contact us if you require any information on products that we have on offer.

Yours sincerely,
Kirit Prabhudas Patel



Prouds represents a beacon of premier retail stores at Nadi International Airport and also in Towns and hotels and resorts across Fiji.

Prouds stores offer the ultimate in retail products presentation in all major categories such as:

  • Fragrances and cosmetics
  • Wines and spirits
  • Watches and time pieces
  • Jewellery as fashion items and in the authentic gemstones
  • Lifestyle fragrances
  • Electronic goods
  • Travel goods and much more

In each category, Prouds display the very best in international brand names to suit every pocket and to suit diverse customer base.

There are so many exclusives in all Prouds stores.

We feature PURE FIJI as exclusive range of beauty products – these products are much loved by local customers and also visitors to
our shores.

The Prouds stores in Fiji have evolved from the well-established, highly reputed Prouds – The Jewellers in Australia.

Prouds Historical Background

The well-established brand name in Australia extended their operations into Fiji in the early 70’s and operated the one store in Suva,
the capital city of Fiji as Prouds – The Jewellers.

The owners, The Proudfoot family sold their business in Fiji to Stinson Pearce Limited including the intellectual property rights and the new owners extended the Prouds stores in other major towns, hotels and resorts while always maintaining the brands efficacy and maintained the logo mark Prouds – The Jewellers as in the Prouds Australia.

A New Beginning

On 1st June 1985 Motibhai Group acquired Stinson Pearce Limited and included in the acquisition was Prouds – The Jewellers store.

Motibhai Group with its extensive exclusive agencies and international network allowed the Prouds stores to evolve and thus a new beginning and new status for all Prouds stores in Fiji. The Jewellers tagline was dropped and a modified logo mark was adopted
signalling a new look, a new life was injected into the famous Prouds name in Fiji and later Papua New Guinea.

The Motibhai Group culture of a high level of customer satisfaction became paramount with well trained, well-groomed and
courteous staff is the envy of other retailers in Fiji.

Today Prouds stores have evolved into offering high quality products at competitive prices.

The Future

The future of Prouds stores is given and we continue to invest heavily in keeping our stores modern, relevant with product range
always renewed to bring the very best and the latest to our demanding and fastidious consumers.

Being part of vibrant and successful Motibhai Group gives Prouds that added strength and direction. Established in 1931, Motibhai
Group with it’s close to 90 years of impeccable business history is in a unique position to contribute positively to retailing in Fiji.
Please refer to our parent company website for more information: www.motibhai.com

Brand Presentation

We present to our customers a sample range of brands found in our Prouds stores:

  • Chanel
  • Dior
  • Estée Lauder
  • Rolex
  • Seiko
  • TAG Heuer
  • Gucci Watches
  • Pandora
  • Samsonite